There’s a lot to gain from offering financing to your customers. By adding an additional service you get an additional income stream, increase customer engagement and a lock-in effect during the lifetime of the loan. Accessing financing is also a major hurdle for the majority of small businesses, and by providing a solution to your customers’ financing problems, you're going to increase your customer loyalty as well. By giving your customers access to financing you’re also proving them opportunities to invest and grow. Therefore, embedded lending has the potential to grow your core business, as your customers’ are growing their businesses.