Business Loans
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Our story
Froda was founded in 2015 with a clear purpose — to make financing more accessible to small businesses, to the best possible terms.
Heavy administration, lead times and faulty assessments have long made it unnecessarily difficult to access capital to grow. The alternative has been more or less serious players with sky-high interest rates. We thought that was wrong.
That's why we founded Froda. To make it easy for small and medium sized businesses to access financing and thus give them the same opportunities to invest in their ideas as large companies.
Heavy administration, lead times and faulty assessments have long made it unnecessarily difficult to access capital to grow. The alternative has been more or less serious players with sky-high interest rates. We thought that was wrong.
That's why we founded Froda. To make it easy for small and medium sized businesses to access financing and thus give them the same opportunities to invest in their ideas as large companies.
Business idea
Provide all SMEs with access to financing to the best possible terms
Founded
2015, Stockholm
Founders
Olle Lundin, Oliver Mohseni, Marcus Mossberg, Martin Roxland och Kristina Kockum
Markets
Sweden, Finland, Denmark, Norway, Germany, Ireland and the UK
2015
Froda is founded at the SSE Business Lab.
2015
Froda is founded at the SSE Business Lab. Nicklas Storåkers becomes the first investor and the first loan is paid out.
2016
Moves to the first own office in the Old Town. The number of employees doubles during the year and the number of active customers more than fivefold.
2017
The first office quickly becomes too small and Froda moves to what will be the company's home for the next six years — Skeppsbron. Reaches 100 million in outstanding capital and 1000 active customers during the year.
2018
Froda reaches an important milestone — profitability. Both the capital lent and the number of active customers more than doubled.
2020
Obtains authorization as a credit market company and can start with deposits from the general public. Savings accounts for individuals are being launched to fund lending to businesses.
2020
Froda is licensed as a credit market company.
2021
Froda's second business area, Froda Embedded, is launched under the name Financing as a Service. The international expansion begins.
2023
Moves to a new office in Katarinahuset. Since the start, Froda has provided more than 10 billion SEK in loans and entered five markets.
About Froda
Founded in 2015, Froda set out to redefine business financing by making it accessible, efficient and empowering for small and medium-sized businesses. Froda is creating opportunities for all business owners, regardless of background, to turn their ideas into reality. By leveraging digital and technological innovation, Froda has transformed the loan process from months to minutes, ensuring that financing is not just fast and efficient, but also inclusive and on fair terms.
Today, Froda is one of Europe’s fastest-growing fintech scaleups. With a strategic focus on embedded finance, Froda has expanded across the Nordics, the UK, Ireland and Germany, partnering with industry leaders like Visa, Checkout.com and Lunar. Froda is a licensed credit institution under the supervision of the Swedish Financial Supervisory Authority.
For more information, visit Froda
