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Our story
Froda was founded in 2015 with a clear purpose — to make financing more accessible to small businesses, to the best possible terms.
Heavy administration, lead times and faulty assessments have long made it unnecessarily difficult to access capital to grow. The alternative has been more or less serious players with sky-high interest rates. We thought that was wrong.
That's why we founded Froda. To make it easy for small and medium sized businesses to access financing and thus give them the same opportunities to invest in their ideas as large companies.
Heavy administration, lead times and faulty assessments have long made it unnecessarily difficult to access capital to grow. The alternative has been more or less serious players with sky-high interest rates. We thought that was wrong.
That's why we founded Froda. To make it easy for small and medium sized businesses to access financing and thus give them the same opportunities to invest in their ideas as large companies.
Business idea
Provide all SMEs with access to financing to the best possible terms
Founded
2015, Stockholm
Founders
Olle Lundin, Oliver Mohseni, Marcus Mossberg, Martin Roxland och Kristina Kockum
Markets
Sweden, Finland, Denmark, Norway, Germany, Ireland and the UK
2015
Froda is founded at the SSE Business Lab.
Froda is founded at the SSE Business Lab. Nicklas Storåkers becomes the first investor and the first loan is paid out.
Moves to the first own office in the Old Town. The number of employees doubles during the year and the number of active customers more than fivefold.
The first office quickly becomes too small and Froda moves to what will be the company's home for the next six years — Skeppsbron. Reaches 100 million in outstanding capital and 1000 active customers during the year.
2018
Froda reaches an important milestone — profitability. Both the capital lent and the number of active customers more than doubled.
2020
Obtains authorization as a credit market company and can start with deposits from the general public. Savings accounts for individuals are being launched to fund lending to businesses.
2020
Froda is licensed as a credit market company.
Froda's second business area, Froda Embedded, is launched under the name Financing as a Service. The international expansion begins.
Moves to a new office in Katarinahuset. Since the start, Froda has provided more than 10 billion SEK in loans and entered five markets.
About Froda
Froda was founded in 2015 with a clear mission – to democratize the access to financing and provide small and medium-sized businesses with the same opportunities to grow as large ones. Through digital processes and technological innovation, Froda has shortened the loan process from months to minutes, making it easy for business owners to invest in their ideas.
Today, Froda is one of Sweden's fastest-growing tech companies with a 1.7 billion SEK valuation and well known investors such as Karl-Johan Persson, Nicklas Storåkers and Victor Jacobsson among the owners.
In 2021, Froda launched a strategic initiative within embedded financing and through it, we have expanded to the Nordics, the UK, and Germany, as well as having established partnerships with Visa, Lunar and Checkout.com among others.
Froda is a credit market company under the supervision of the Swedish Financial Supervisory Authority.
