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Sustainability
Since Froda was founded, social responsibility, diversity and inclusion have been the focus. We strive to empower more entrepreneurs, regardless of background, to grow their businesses and we work with initiatives to promote ecological, social and economic sustainability through responsible lending and sound indebtedness in everything we do.
Diversity and Inclusion
Our assessment of you as an entrepreneur is completely objective and is based solely on the company's sales and data. By digitizing the process, we can exclude heavy administration and biases around demographic factors such as gender, ethnicity and network of contacts.
In this way, we can help more entrepreneurs, faster and at the same time ensure a fair assessment that benefits everyone, no matter who you are.
In this way, we can help more entrepreneurs, faster and at the same time ensure a fair assessment that benefits everyone, no matter who you are.
Responsible lending
Our business model is based on shared success. We only grow when you do, which is proof that our interests are shared with you as a customer. Therefore, we have no hidden fees, no unexpected costs or surprises.
It may sound obvious, but in our industry it is actually quite unusual.
It may sound obvious, but in our industry it is actually quite unusual.
Shared incentives with our customers- Transparent terms
- No hidden fees
Female Entrepreneurship
Since 1980, the proportion of female entrepreneurs has increased by only 1 percentage point. That is why we have established the Women Entrepreneurs of the Future scholarship to encourage more women to start and run businesses.
The scholarship is awarded annually and aims to give women who want, or have just started a business, capital that will enable them to realize their idea.
The scholarship is awarded annually and aims to give women who want, or have just started a business, capital that will enable them to realize their idea.
With the scholarship, we want to help improve the conditions for women entrepreneurs and give more women the opportunity to invest in their ideas.
Olle Lundin, CEO at Froda
About Froda
Froda was founded in 2015 with a clear mission to democratize the access to financing and provide small and medium-sized businesses with the same opportunities to grow as large ones. Through digital processes and technological innovation, Froda has shortened the loan process from months to minutes, making it easy for entrepreneurs to invest in their ideas.
Today, Froda is one of Sweden's fastest-growing tech companies with a 1.7 billion SEK valuation and well known investors such as Karl-Johan Persson, Nicklas Storåkers and Victor Jacobsson among the owners.
In 2021, Froda launched a strategic initiative within embedded financing and through it, we have expanded to the Nordics and the UK, as well as having established partnerships with Visa, Lunar and Checkout.com among others.Froda is a credit market company regulated by the Swedish Financial Supervisory Authority.
