Therefore, we do not have hidden fees, reminder fees, or incentives to issue loans that you will not be able to repay. It also means that we may say no sometimes. Not that we don't believe in your company. But because we don't think it's sustainable to lend money if we don't think it will be for the good of your business.

Froda was founded in 2015 with a clear mission to democratize the access to financing and provide small and medium-sized businesses with the same opportunities to grow as large ones. Through digital processes and technological innovation, Froda has shortened the loan process from months to minutes, making it easy for entrepreneurs to invest in their ideas.

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Today, Froda is one of Sweden's fastest-growing tech companies with a 1.7 billion SEK valuation and well known investors such as Karl-Johan Persson, Nicklas Storåkers and Victor Jacobsson among the owners.

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In 2021, Froda launched a strategic initiative within embedded financing and through it, we have expanded to the Nordics and the UK, as well as having established partnerships with Visa, Lunar and Checkout.com among others.

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Froda is a credit market company regulated by the Swedish Financial Supervisory Authority.

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Read more about Froda