Responsible lending

Ethical guidelines

We don't believe in making money through excessive fees or if you’re unable to repay your loan.

That’s why we have neither hidden fees nor incentives to issue loans that you won’t be able to repay. This also means that we may sometimes say no. Not because we don’t believe in your business, but because we don’t think it’s sustainable to lend money if we don’t believe it will be in the best interest of your business.

About Froda

Founded in 2015, Froda set out to redefine business financing by making it accessible, efficient and empowering for small and medium-sized businesses. Froda is creating opportunities for all business owners, regardless of background, to turn their ideas into reality. By leveraging digital and technological innovation, Froda has transformed the loan process from months to minutes, ensuring that financing is not just fast and efficient, but also inclusive and on fair terms.

Today, Froda is one of Europe’s fastest-growing fintech scaleups. With a strategic focus on embedded finance, Froda has expanded across the Nordics, the UK, Ireland and Germany, partnering with industry leaders like Visa, Checkout.com and Lunar. Froda is a licensed credit institution under the supervision of the Swedish Financial Supervisory Authority.

For more information, visit Froda