My name is William Roosmark, I am 23 years old and I run We Got Them since September 2020. We specialize in selling sneakers from popular and sought-after brands that are released in limited edition with a huge hype and therefore sell out quickly in all stores. This makes the shoes very difficult to find. However, we find mint condition sneakers on the second-hand market and resell them to consumers who didn't manage to buy them when they were released.
What made you want to start your own business? How did you come up with the idea?
I got the idea from a friend buying and selling sneakers as a hobby. It got me interested in sneakers and I saw the potential to do it on a much larger scale. I've always been interested in running different businesses and coming up with new solutions but this idea was the one that worked best so far.
What is your best quality as an entrepreneur?
I would say my main qualities are my drive and passion for the company. It is thanks to this that I always strive to find new solutions and to develop the company. Contributing with drive and passion motivates the whole team and leads us to find new ideas that make the company grow. This drive keeps me constantly on my toes, looking for new opportunities, overcoming challenges and learning from my experiences.
What's the best thing about running your own business?
To be able to work on what you are passionate about and to decide how you want to organize your work. You have the opportunity to make your own decisions, manage your own time and create your own vision for the company.
Froda was founded in 2015 with a clear mission to democratize the access to financing and provide small and medium-sized businesses with the same opportunities to grow as large ones. Through digital processes and technological innovation, Froda has shortened the loan process from months to minutes, making it easy for entrepreneurs to invest in their ideas.
Today, Froda is one of Sweden's fastest-growing tech companies with a 1.7 billion SEK valuation and well known investors such as Karl-Johan Persson, Nicklas Storåkers and Victor Jacobsson among the owners.
In 2021, Froda launched a strategic initiative within embedded financing and through it, we have expanded to the Nordics and the UK, as well as having established partnerships with Visa, Lunar and Checkout.com among others.
Froda is a credit market company regulated by the Swedish Financial Supervisory Authority.