
In 2014, Anders Widegren opened the doors to the interior design store Tambur in Stockholm. Since then, the store, which has always focused on sustainability and timeless design, has attracted a lot of customers, built up a large following on social media and been featured in media such as The New York Times and Vogue.
The interior design store that has focused on timeless sustainability since its inception. Anders Widegren is the founder behind the Vogue-mentioned Tambur.


"Tambur, a boutique filled with things to make every home homier."
The New York Times, 2020
Anders became a Froda customer with the goal of continuing to grow, capitalizing on the momentum he had built up and developing the business further.

Froda was founded in 2015 with a clear purpose – to democratize access to financing and give small and medium-sized enterprises the same opportunities to grow as large companies. With the help of digital processes and technological innovation, the company has shortened the loan process from months to minutes, making it easy for entrepreneurs to invest in their ideas.
Today, Froda is one of Sweden's fastest-growing tech companies, with a valuation of SEK 1.7 billion and well-known investors such as Karl-Johan Persson, Nicklas Storåkers and Victor Jacobsson among the owners.
In 2021, Froda launched a strategic investment in embedded financing, and through it, the company has expanded to the Nordic region, the United Kingdom and Germany, and has entered into partnerships with, among others, Visa, Lunar and Checkout.com.
Froda is a credit market company that is under the supervision of the Swedish Financial Supervisory Authority.