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What started as a simple conversation between Nirvana and Sohrab has today evolved into Heartspace. It is now a cutting-edge AI platform that helps fast-growing companies automate their content creation and distribution. Nirvana, co-founder and CMO, shares how an everyday moment sparked an idea that would change everything.
"We were talking about ideas," Nirvana recalls. "It wasn’t just another thought. It was something we both felt deeply passionate about. I told Sohrab, we have to do this. We can’t wait."
Together with Sohrab, who is co-founder and CTO, they launched Heartspace with a clear mission: to make high-quality content creation accessible, fast and effortless for marketing teams. "Our AI agent understands our customers’ brands, their industries and keeps track of relevant news. It creates content they can publish with a click or even less," Sohrab explains.
Like many early-stage companies, Heartspace faced financial challenges. Nirvana explains that they had big plans but needed funding to kickstart them. They needed the capital for both marketing initiatives and product development.
Founded
2012
Headquarters
Stockholm
Employees
2
They initially began working with a traditional lender, but the process was slow and filled with paperwork.
That is when Froda entered the picture. Sohrab had heard about Froda through his network at Företagarna but was still surprised at how smooth the experience was. "Within 24 hours of applying, the funds were in our account. It was seamless. Both the funding process and the ongoing administration have been very smooth. We haven’t missed a single payment because it has been so easy."
Thanks to Froda’s quick financing, Heartspace was able to keep up the pace. In May 2024, they launched Nirvana AI, their autonomous AI agent. "It was a technical breakthrough," Sohrab says. "We became the world’s first fully autonomous AI agent. And that was possible because we had the resources and I had the time to make it happen."
Heartspace is continuing to grow. The next step is making the platform more self-service so customers can onboard themselves. They are also building distribution tools directly into the product, helping users not just create content but also deliver it to media, tailored for each channel.
"With this," Sohrab says, "Heartspace becomes a complete communication platform. We believe we can be a real player in this space and compete with the biggest tech solutions."
Om Froda AB
Froda was founded in 2015 with a clear mission to democratize the access to financing and provide small and medium-sized businesses with the same opportunities to grow as large ones. Through digital processes and technological innovation, Froda has shortened the loan process from months to minutes, making it easy for entrepreneurs to invest in their ideas.
Today, Froda is one of Sweden's fastest-growing tech companies with a 1.7 billion SEK valuation and well known investors such as Karl-Johan Persson, Nicklas Storåkers and Victor Jacobsson among the owners.
In 2021, Froda launched a strategic initiative within embedded financing and through it, we have expanded to the Nordics and the UK, as well as having established partnerships with Visa, Lunar and Checkout.com among others.
Froda is a credit market company regulated by the Swedish Financial Supervisory Authority.
