Froda Embedded

It's Financing. Integrated.

Add financing to your offering
Codeless or API integration
DECORATIVE
Embedded Lending
Integrate business loans into your offering
In partnership with VISA®
DECORATIVE
Card-Based
The fastest loan solution on the market
Custom credit model
DECORATIVE
Embedded Funding
Build financing products with our funding
Traditional business loans

Embedded Lending

Offering business loans has never been easier
No risk involved
Don't worry about risk assessment or credit risk, we handle it.
DECORATIVE

Card-Based

The fastest, most convenient and innovative loan solution on the market.
Together with VISA®

The solution is a collaboration between Froda and VISA® and is offered as a white-label product to banks and fintechs that are issuers of Visa business cards.

Partners

Don't just take our word for it. Listen to our partners.
Treyd logo
Treyd
BNPL offer for supplier invoices
Lunar logo
Lunar
100% digital full-service corporate banking
Invoice Financing

Embedded Funding

Build your financing offering on our fundng
Scalable financing
Leverage public deposit funding that scales at the pace you need.
DECORATIVE
Financing through API
Built for high transaction volumes and no delays.
Guaranteed reliability
Adapted credit model provides predictable results.
Scalable financing
Portable EEA license and no upper limit.

Contact us

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Embedded

What is Froda Embedded?

Froda Embedded is a white-label SME lending solution that allows partners to offer business loans and similar financing solutions to their clients, fully integrated into their app/web app. We partner with other fintechs, banks, card issuers, payment providers, and other businesses serving SMEs in Europe.

What is the difference between Froda Embedded and Froda’s regular business loans?

Froda’s regular business loans are offered directly to the end customer – the small businesses. Froda Embedded is our white-label solution where we give partners the opportunity to integrate Froda’s platform and offer financing themselves, under their own brand.

What is the difference between the different embedded offerings?

Froda offers embedded lending, card-based embedded lending, and embedded funding. Each caters to specific financial needs.

Embedded Lending allows partners to offer business loans to their clients and share the revenue with Froda. Froda handles everything from loan origination to loan servicing and NPL processes.

Card-Based is available to partners who are Visa business card issuers. It’s essentially the same product as embedded lending, except all the transactions utilize push payment functionality, meaning payouts and repayments go through the end customers Visa card.

Embedded Funding allows partners to build their lending products using Frodas technical platform and balance sheet.

Can I customize your solutions to my brand?

Yes, Froda's solutions allow our partners to incorporate their brand elements for a cohesive and branded financial experience.

How does the API integration work?

Depending on the product, integrating Froda’s APIs is typically a 2-week process for a team of 2 developers. Froda’s tech team will support and guide you through the process. For more details about our APIs, visit our developer portal.

Lending

What is Embedded Lending?

Embedded Lending allows you to integrate Froda’s lending services directly into your platform or application. Enabling you to offer loans or credit options as a value added service  to your customers, seamlessly within your existing platform.

How does it work?

Embedded Lending is integrated into your existing platform or application either. This can be done either by linking to a partner-branded Froda application page, or by using Froda’s APIs to integrate the application and self-service loan handling platform into your customer portal. 

Customers can then apply for loans or credit directly through your platform, with Froda handling underwriting, approval, disbursement, repayments and everything else connected to the lending process.

Who is it for?

Embedded Lending is beneficial for businesses looking to enhance their customer experience by offering easy and automated financing options without the hassle of the traditional loan processes. It's particularly useful for software service providers, banks and payment providers.

Card-Based is ideal for debit card issuers and financial institutions looking to offer additional lending options to their customers.

Embedded Funding is ideal for businesses with a niche financing offering. For example BNPL providers, invoice financiers among others.

What does it cost?

Nothing. You have the distribution channel and we have the product. Froda generates interest income on the loans originated via Embedded partnerships. This revenue is then shared with our partners.

How long does it take to integrate?

It depends on the integration. Integrating Froda’s APIs is typically a 2-week process for a team of 2 developers. Froda’s tech team will support and guide you through the process. For more details about our APIs, visit our developer portal.

Card-Based

Who is it for?

Embedded Lending is beneficial for businesses looking to enhance their customer experience by offering easy and automated financing options without the hassle of the traditional loan processes. It's particularly useful for software service providers, banks and payment providers.

Card-Based is ideal for debit card issuers and financial institutions looking to offer additional lending options to their customers.

Embedded Funding is ideal for businesses with a niche financing offering. For example BNPL providers, invoice financiers among others.

What is Card-Based embedded lending?

Card-Based is essentially our regular embedded lending solution, except it's even faster, more convenient and works in virtually all markets. Card-Based is offered to partners who are Visa business card providers.

How does Card-Based work?

With Card-Based we leverabe card rails, push-payment functionality and Visa’s extensive card infrastructure to push payouts and pull repayments instantly through the end customer’s Visa business card.

What does it cost?

Nothing, you have the distribution channel and we have the product. Froda generates interest income on the loans originated via embedded partnerships. This revenue is then shared with our partners. Card-Based also generates interchange income for partners that are card issuers.

How long does it take to integrate?

Integrating Froda’s APIs is typically a 2-week process for a team of 2 developers. Froda’s tech team will support and guide you through the process. For more details about our APIs, visit our developer portal.

Funding

Who is it for?

Embedded Lending is beneficial for businesses looking to enhance their customer experience by offering easy and automated financing options without the hassle of the traditional loan processes. It's particularly useful for software service providers, banks and payment providers.

Card-Based is ideal for debit card issuers and financial institutions looking to offer additional lending options to their customers.

Embedded Funding is ideal for businesses with a niche financing offering. For example BNPL providers, invoice financiers among others.

What is Embedded Funding?

Embedded Funding is Froda’s solution where partners can build their own custom financing offering on our funding.

How does it work?

Together with the partner, we build a custom credit model, utilizing a combination of the partner’s data sources and Froda’s in order to create as comprehensive and accurate of a credit model as possible. The partner is in full control of the customer journey and handles all the KYC and identification processes as well as managing the credit risk. When applications are made, our system evaluates and responds to them within 24 h and Froda’s public deposit funding is then accessed through API endpoints to perform withdrawals.

What does it cost?

Nothing. You have the distribution channel and we have the product. Froda generates interest income on the loans originated via embedded partnerships. This revenue is then shared with our partners.

How long does it take to integrate?

Integrating Froda’s APIs is typically a 2-week process for a team of 2 developers. Froda’s tech team will support and guide you through the process. For more details about our APIs, visit our developer portal.

Implementation

Where can I find the developer portal?

You can access the developer portal here.